Everyone knows that positioning your business is crucial. But did you also know that physical positioning matters too? Pass on these tips, so your sales pros will take the power position when they're promoting your business in person.

SIT SOMEPLACE DIFFERENT EVERY TIME.

Amplify your presence by moving around and alternating sides. Use others’ tendency to sit in their comfort zone as an opportunity to distinguish yourself.

SIT WITH PEOPLE YOU DON‘T KNOW.

The people you know already know you. Duh! Events are opportunities to expand your contact base, so don’t sit with people from your company – you already know them! And don’t sit with the people you’ll see at a party tonight – you’ll talk to them later. Find a table of people and act as their catalyst for introductions. That’s networking.

SIT FACING THE WINDOW.

Sitting with the window to your back can be very tiring for the people who are looking at you. Back lighting is hard on the eyes and forces people look away. Make yourself easy to look at, and you’re more likely to be remembered.